Meet the team

We created Impact as a way for organisations to monitor their social impact performance just as easily as their financial performance. It’s quicker and more engaging; increasing the amount of activity and removing administrative burden from managers, and improving employee engagement. Meet the team behind Impact Reporting:

Matt Haworth


A co-founder and director of Reason Digital and Impact, Matt brings a wealth of technical experience as well as a huge amount of thought leadership around using digital as a force to drive social good. He's spent nearly ten years getting results for not-for-profit organisations using digital, has worked on hundreds of projects and campaigns, and reached tens of thousands of people with his talks at national conferences, put on by the likes of The Media Trust, The Institute of Fundraising and others. Matt was recently voted Digital Entrepreneur of the Year at the Digital Entrepreneur Awards.

Ed Cox


A co-founder and director of Reason Digital and Impact, Ed is an experienced social entrepreneur, charity trustee and mentor. An advocate of both technical and business model innovation, Ed applies techniques learned from Goldman Sachs, EY and The London Stock Exchange to make businesses, charities and social enterprises more sustainable. He’s raised hundreds of thousands of pounds of funding for Reason Digital and its partners to build digital prototypes of products and services to help some of society’s most vulnerable people.

A former Digital Entrepreneur of the Year, Ed helped write the specification for the UK Government’s Entrepreneurship Apprenticeship standard to develop the next generation of entrepreneurs and inspire them to set up businesses with a social purpose.

Chris Farrell

Managing Director

Chris joined Reason Digital as Product Manager in 2015. Previously he co-founded Manchester-based music start-up Rormix which won EU funding and employed 10 additional staff. At Reason Digital, Chris worked on products such as Gone For Good, Safety Nets and the Social Value tool Impact. Specialising in Agile Management, Chris has successfully launched numerous apps over the past 6 years and has had them featured in Mashable, Wired, on the BBC and in the Apple App Store.

Chris has been involved with Impact since pre-revenue and the team have successfully on-boarded over 100 organisations to date. Working directly with clients has enabled Chris to gain a greater understanding of the social value space and has helped develop organisations internal strategies through workshops and planning sessions.

Chris has managed the product roadmap and development strategy to keep the tool evolving into an engaging and data enriching experience for all organisations. Using Agile development practises, Impact is constantly evolving and being updated.

Bethan Williams

Head of Business Development & Marketing

Bethan is the Impact Business Development Manager. She brings to the business 20 years of sales and marketing experience. She is leading the promotion of our social impact performance tool and working with clients to understand the real value Impact can bring to organisations.

Bethan’s previous experience includes leading on eDiscovery solutions marketing for Advanced Discovery and managing the sales and marketing team at CYFOR digital forensics.

Dr Paul Joyce

Social Value Strategist

Paul Joyce is a social researcher who has worked as a Research Fellow at several North West universities. He is a sociologist who specialises in the understanding of risk management, health policy and the production of social value. He has developed a range of research skills, both qualitative and quantitative, with practical knowledge of using high-level techniques in a number of research situations.

Paul has a PhD from the University of Salford and a postgraduate qualification in Social Research Methods and Statistics from the University of Manchester.

Paul has been at Reason Digital for four years, principally as a member of the research team that created the development strategy for the social value tool, Impact. He has expert practical knowledge of how social value can be operationalised within a wider reporting process. He has advised organisation on the selection of appropriate social value metrics and their value in presenting social impact to internal and external stakeholders.

Paul has ten years experience of working with housing association as a non-executive board member. He was chair of Chorley Community Housing and the Adactus Housing Group. He is currently deputy chair of Rochdale Boroughwide Housing.

Ian Jukes

Social Value Strategist

Ian Jukes is an experienced digital strategist and researcher. Since graduating from Lancaster University (BA Sociology, 1st class honours) and University of Manchester (MSc Social Research Methods and Statistics, distinction), he has applied his skills in the ‘Tech for Good’ sector.

Since 2014 Ian has helped organisations to better understand, strategise and communicate their social and environmental value.

At Reason Digital Ian works directly with Impact clients to align their business objectives with social responsibility objectives, and aids in the strategic oversight of planning and implementing the capture of metrics in Impact itself.

Nathan Czachur

Lead Developer

Nathan Czachur is the lead developer on Impact. He has a BSc in Computer Science and has worked in software development commercially since 2010. The range of roles undertaken has given him the skills needed to adapt quickly to new projects and systems.

At Reason Digital Nathan is responsible for Impact client liaison, defining and implementing new Impact product features, managing technical operations and infrastructure, promoting Impact's presence in the local developer community and enhancing the user experience.

Prior to Impact, Nathan worked at VICE Media, a digital media company. He built apps to manage advertising campaigns, handle human resources on-boarding and manage the video production workflow. These apps were used by employees in their 20+ offices. Prior to this Nathan worked on projects including developing a donation site for Variety charity, live vote tracking system for BAFTA, CMS sites for local government, e-commerce sites and managing email campaigns.

Lee Smorthit

Social Value & Marketing Executive

Following the completion of his MSc in Digital Marketing Communications, Lee joined the Impact team in 2018 to set a marketing direction for the company, and to apply his research capabilities to further develop the Impact tool.

Lee’s academic career has always been socially-conscious, and his passion for social impact is evidenced in both his BA and MSc dissertations. With the latter, Lee conducted his research at Reason Digital, addressing the lack of conversations around digital and the third sector by looking at the behaviours and opinions of charities in relation to digital measurement activities.

What’s more, his professional background is value driven. Beyond working with companies such as Apple, who have strong social value initiatives, Lee exercised his digital skills within a non-for-profit radio station in London as Social Media Manager.

To date, Lee continues to apply his fervour, energy and competencies directly into Impact Reporting, in order to communicate all the excellent and socially valuable things that our clients do. Should you adopt our tool, you will work closely with Lee discussing the ways in which you can market your achievements to distinguish your brand, giving your greater differentiation.

Jon DeFelice

Senior Front-End Developer

Jon, our senior front-end developer, has a long history within the Reason Digital family. With an academic and professional background in web-design, Jon has worked on a wealth of projects for clients ranging from Media Trust to ClearlySo. To date, Jon has been working in the industry for 12 years and has acquired a wealth of knowledge and experience in working with clients to identify and create the ideal digital solution.

Jon has worked with the Impact tool since it’s conception, investing his expertise to ensure that our clients get the best possible experience.

As senior front-end developer, Jon is responsible for the UI and UX of the tool. Given his experience, Jon is the first point of contact for any queries regarding tool personalisation, branding, and user journey. Should you adopt the tool, you will work closely with Jon to ensure that the tool is engaging and accessible for those who would will be logging their impact.