Meet the team

We created Impact as a way for organisations to monitor their social impact performance just as easily as their financial performance. It’s quicker and more engaging; increasing the amount of activity and removing administrative burden from managers, and improving employee engagement. Meet the team behind Impact Reporting:

Matt Haworth


A co-founder and director of Impact and Reason Digital, Matt brings a wealth of technical experience as well as a huge amount of thought leadership around using digital as a force to drive social good. He's spent more than ten years getting results for not-for-profit organisations using digital, has worked on hundreds of projects and campaigns, and reached tens of thousands of people with his talks at national conferences, put on by the likes of The Media Trust, The Institute of Fundraising and others. Matt was recently voted Digital Entrepreneur of the Year at the Digital Entrepreneur Awards.

Ed Cox


A co-founder and director of Impact and Reason Digital, Ed is an experienced social entrepreneur, charity trustee and mentor. An advocate of both technical and business model innovation, Ed applies techniques learned from Goldman Sachs, EY and The London Stock Exchange to make businesses, charities and social enterprises more sustainable. He's raised hundreds of thousands of pounds of funding for Reason Digital and partners to build digital prototypes of products and services to help some of society's most vulnerable people.
A former Digital Entrepreneur of the Year, Ed helped write the specification for the UK Government's Entrepreneurship Apprenticeship standard to develop the next generation of entrepreneurs and inspire them to set up businesses with a social purpose.

Chris Farrell

Managing Director

Chris has a long history with the Tech/Start up industry. As co-founder of his own business, Rormix, Chris effectively led the music-streaming app to reap notable successes including 250,000 app downloads, a 50,000 strong-audience, and extensive PR exposure with outlets such as Forbes and Billboard. As well as project managing Gone for Good, an app that raised over £1 million for charities.

Chris is Managing Director for Impact Reporting. Chris has been involved in the business since its conception, navigating the tool from MVP to a client base of 150+ organisations which captured £50 million worth of social value in 2018 alone. As such, Chris is an authority in the business start-up space, particularly for those with a socially-forward focus.

Bethan Williams

Head of Sales and Marketing

Bethan is Head of Sales & Marketing for Impact. She brings to the business over 20 years of sales and marketing experience. She is leading the promotion of our social impact performance tool and working with clients to understand the real value Impact can bring to organisations. Bethan has overall responsibility for ensuring that Impact’s revenue targets are exceeded and defines the strategic and implementational planning of Impact’s marketing and sales activities. She supports the strategic development of Impact as a member of the Senior Management Team.

Bethan’s previous experience includes leading on eDiscovery solutions marketing for Advanced Discovery and managing the sales and marketing team at CYFOR digital forensics.

Ian Jukes

Head of Strategy

lan Jukes is an experienced digital strategist and researcher. Since graduating from Lancaster University (BA Sociology, 1st class honours) and University of Manchester (MSc Social Research Methods and Statistics, distinction), he has applied his skills in the 'Tech for Good' sector.

Since 2014 lan has helped organisations to better understand, strategise and communicate their social and environmental value, using quantitative and qualitative methodologies.

At Impact, lan works directly with clients to align their business objectives with social responsibility objectives, and aids in the strategic oversight of planning and implementing the capture of metrics in Impact itself.

Dr Paul Joyce

Social Value Strategist

Paul Joyce is a social researcher who has worked as a Research Fellow at several North West universities. He is a sociologist who specialises in the understanding of risk management, health policy and the production of social value. He has developed a range of research skills, both qualitative and quantitative, with practical knowledge of using high-level techniques in a number of research situations.

Paul has a PhD from the University of Salford and a postgraduate qualification in Social Research Methods and Statistics from the University of Manchester.
Paul has been at Impact for four years, principally as a member of the research team that created the development strategy for our social value tool. He has expert practical knowledge of how social value can be operationalised within a wider reporting process. He has advised organisations on the selection of appropriate social value metrics and their value in presenting social impact to internal and external stakeholders.

Paul has ten years experience of working with housing association as a non-executive board member. He was chair of Chorley Community Housing and the Adactus Housing Group. He is currently deputy chair of Rochdale Boroughwide Housing.

Nathan Czachur

Lead Developer

Nathan Czachur is the lead developer on Impact. He has a BSc in Computer Science and has worked in software development commercially since 2010. The range of roles undertaken has given him the skills needed to adapt quickly to new projects and systems.

At Impact Nathan is responsible for Impact client liaison, defining and implementing new product features, managing technical operations and infrastructure, promoting Impact's presence in the local developer community and enhancing the user experience.
Prior to Impact, Nathan worked at VICE Media, a digital media company. He built apps to manage advertising campaigns, handle human resources on-boarding and manage the video production workflow. These apps were used by employees in their 20+ offices. of this Nathan worked on projects including developing a donation site for Variety charity, live vote tracking system for BAFTA, CMS sites for local government, e-commerce sites and managing email campaigns.

Lee Smorthit

Social Value & Marketing Executive

Following the completion of his MSc in Digital Marketing Communications, Lee joined the Impact team in 2018 to set a marketing direction for the company, and to apply his research capabilities to further develop the Impact tool, ensuring that our software as a service (SaaS) is client-friendly and accessible.

Lee's academic career has always been socially-conscious, and his passion for social impact is evidenced in both his BA and MSC dissertations. With the latter, Lee conducted his research at Impact’s sister company, Reason Digital, addressing the lack of conversations around digital and the third sector by looking at the behaviours and opinions of charities in relation to digital measurement activities.

Lee applies his energy and competencies directly into Impact Reporting, in order to communicate all the excellent and socially valuable things that our clients do. Lee works closely with our clients discussing the ways in which you can market your achievements to distinguish your brand, giving you greater differentiation.

Jon DeFelice

Senior Front-End Developer

Jon, our senior front-end developer, has a long history within the Impact and the Reason Digital family. With an academic and professional background in web-design, Jon has worked on a wealth of projects for clients ranging from Media Trust to ClearlySo. To date, Jon has been working in the industry for 12 years and has acquired a wealth of knowledge and experience in working with clients to identify and create the ideal digital solution.
Jon has worked with the Impact tool since it’s conception, investing his expertise to ensure that our clients get the best possible experience.

As senior front-end developer, Jon is responsible for the UI and UX of the tool. Given his experience, Jon is the first point of contact for any queries regarding tool personalisation, branding, and user journey. Jon works closely with clients to ensure that the tool is engaging and accessible for those who log their impact.

Marjory Chiyesu

Business Development Executive

Marjory, the newest member of the Impact team, is our experienced Business Development Executive, who offers expertise acquired through her exposure and development in the Oil, Gas, Chemical, and Pharmaceutical industries.

Marjory has joined Impact Reporting following the growth of the business and will be available to support new clients onboard the Impact tool - helping them maximise their Impact. You will work closely with Marjory to make sure the tool is completely tailored to your needs to ensure you fulfil the scope of your social and environmental ambitions.