Impact Reporting expands its reach with new clients, team members, offerings and brand evolution

Impact Reporting, a Manchester-based leader in social value reporting software, announced today its continued strong growth in 2024. This success is driven by significant developments across its client base, product offerings, team and brand identity.

Dedicated to shifting the focus from outputs to outcomes, Impact Reporting is on a mission to “completely change how businesses see their social impact.” Key to this mission is its all-in-one impact reporting platform, designed with innovative features to support a growing number of clients in social value reporting, ESG tracking, tenders, bids, and investment portfolio management.

The company’s growth trajectory has been marked by notable hires and the launch of MeasureUp, a new valuation framework tool, further solidifying its position as a trusted partner to hundreds of organisations and over 17,000 users worldwide.

New offerings

In collaboration with consultants State of Life and PRD, Impact Reporting has launched MeasureUp, a useful tool designed to fight “impact washing” and make social value reporting more accessible to everyone. Aligned with the 2020 UK Government Green Book definition of social value and WELLBY, MeasureUp offers a free valuation framework to measure social and environmental activities, with a special emphasis on wellbeing.

MeasureUp is just one of the ways Impact Reporting is advancing the field of impact management. Earlier this year, the company introduced its Impact Investing Portfolio Tracker, specifically designed to help private equities track and manage the social and environmental outcomes of their investment portfolios. 

This addition complements the Bids and Tenders modules launched last year, which support bid managers and government procurement teams in optimising their social value reporting. 

Finally, Impact Reporting will soon be releasing AI-powered features that will automate data extrapolation, making it easier for social value leads to generate impact reports, saving them time and allowing them to focus on meaningful work that drives real impact.

New hires

Joining the firm as Managing Director is Ben White, who transitions from his previous role at Impact Reporting’s sister company Reason Digital. During his time at Reason Digital, Ben successfully navigated the business through the challenges of the COVID-19 pandemic, leading it to unprecedented growth, with revenues reaching £3 million and a team of 45 employees. In his new role, Ben aims to replicate this success, guiding Impact Reporting through its next phase of expansion.

Also joining the leadership team is Nilofer Khalifa, who steps in as Director of Growth & Marketing. Nilofer brings extensive experience from her time as Head of Marketing at  Quill (now part of Dye & Durham UK). At Impact Reporting, she is already making her mark, overseeing the recent rebranding and leading the charge to further accelerate growth through strategic marketing and sales enablement initiatives.

Joining her is economist Kübra Höke, who brings extensive expertise in statistical data analysis. Backed by this experience, Kübra will work alongside Head of Impact Practice Catherine Manning on consulting clients on valuation practice, data analysis, and research, focusing on consulting clients in valuation practices, data analysis, and impact research, further enhancing the company’s consulting capabilities.

New clients

The expansion of the Impact Reporting team mirrors its rapidly growing client base. With over 17,000 users worldwide, the platform is now trusted by organisations like The GRAHAM Group, The Hill Group, Efficiency North (EN: Procure), Keepmoat Homes and Wrexham County Borough Council. 

This impressive growth demonstrates the platform’s increasing adoption across industries, with strong momentum, particularly in the construction and built environment sectors, private equity impact investing and purpose-driven corporations.

New brand

To celebrate this remarkable growth, Impact Reporting has undergone a significant brand evolution over the past year, unveiling a fresh new identity in July. This rebranding includes an updated logo, a new graphic design style, refined messaging and taglines, and the launch of a brand new website.

Nilofer Khalifa, Director of Growth & Marketing, shared the vision behind the rebrand:

“We approach social impact differently, and we want the world to know about it. The recent updates to our logo, messaging and website are the first steps in achieving exactly that, making it clearer what we stand for, while also inspiring confidence in our offering.

“Ultimately, we now have a brand that feels true to who we are as we look to grow even further.”

Speaking on the overall company’s recent growth, Ben White had this to say:

“I’m delighted to see such strong growth here at Impact Reporting, but given the talent and dedication of our team, it’s no surprise. We genuinely believe that every action has the power to create a ripple effect of social value in the world. By helping businesses not just measure their impact but capture its true value, we’re empowering them to make a real difference to our planet and its people.

“I’m incredibly proud to be a part of this journey and it’s satisfying to see customers appreciate the value of our entire platform. The level of visibility we offer in social value data capture is unsurpassed and the accelerated growth we’re seeing reflects that. I look forward to building on this momentum and invite purpose-driven businesses to join us in this impact revolution.”